PDFA approached Jaime Levy of Electronic Hollywood, the goal was to re-purpose
some of the television spot concepts into the PDFA's first-ever on-line
advertising venture. It was a tall order to match the complexity and thought-provoking
results of their traditional media campaigns, however Electronic Hollywood
rose to the challenge creating gif ad banners, a shockwave game, and a
streaming video java applet.
Electronic Hollywood created this online game "The Sky is Falling", for younger potential drug users. Clicking on the animated gif banner launches the shockwave game in a new window. Catch the good things and score a point; catch the bad things(a marijuana joint) and get a message about the bad things that can happen to you when you are high.